Frequently Asked Questions
How long does a brand design project take?
Timelines dramatically vary based on the project’s complexity and the number of deliverables needed. Typically, branding projects take anywhere from 4 – 12 weeks to complete. And of course, your availability is a key factor in keeping things moving smoothly.
Who owns the design copyright?
Once you’ve got the final design files and all the payments are in the bag, the design copyright is all yours! We just kindly request a little permission to show off our masterpiece in our portfolio and on social media. It’s like giving us a high-five for a job well done!
What happens to the unused designs?
Imagine unused ideas and designs as puzzle pieces that were use to kick start new creative projects. The final masterpiece will be a unique creation that bears no resemblance to the original source. These recycled ideas simply act as a springboard to get the design process rolling!
Can you edit the files after the project has been completed?
Think of your logo as a chameleon, it may change colours or adapt its name over time. We’ll give you the magic wand (vector files) to make these tweaks in Adobe Illustrator. Just make sure you have the software to work your design magic!
What's an ai file?
An Adobe Illustrator (AI) file format is used for creating and editing vector graphics. It has infinite resizing capabilities. You need ‘Adobe Illustrator‘ to be able to open the files to edit.
Why do designers use PDF files?
PDFs are versatile files that preserve fonts, images, and layouts. They’re ideal for sharing designs while maintaining their original quality across different devices.
What is an EPS file, and when should I use it?
An EPS (Encapsulated PostScript) file is a vector format commonly used for high-resolution printing and large-scale graphics, like banners or signage.
How is a JPG file different from other formats?
JPG (or JPEG) files are compressed raster images, best for photos and web use. However, they lose quality when resized or saved multiple times.
What are PNG files best for?
Short for Portable Network Graphic, a type of raster image file. PNG files support transparency and high-quality images, making them ideal for web design, logos, and graphics with a transparent background.
Why should I use an SVG file?
SVG (Scalable Vector Graphics) files are perfect for web design because they scale without losing quality and are easily editable using code.
Which file format should I use for printing?
For high-quality printing, use vector formats like AI, EPS, or PDF to ensure sharp, scalable graphics. JPGs should have a high resolution (300 DPI) for print.
What’s the best format for a logo?
AI, EPS, and SVG are best for logos since they are scalable. PNG is useful for digital use with a transparent background.
Can I convert a JPG or PNG into a vector file?
Yes, but it requires software like Adobe Illustrator or an online vectorization tool to trace and convert the image into a scalable vector format (AI, EPS, or SVG).
Which file format is best for web use?
SVG and PNG are great for web graphics. SVG files ensure scalability, while PNGs provide high-quality images with transparency support.